Cartoon coffee? Yes in Seoul in South Korea. Most cafe owners know that just to create a successful business requires more than just great coffee. From a Wesley-Esque café worthy of an Instagram in the Philippines to a coffee shop like a Rolleiflex camera in South Korea, the design of the space is very important to attract customers.
Café Yeonnam-dong in Seoul, Seoul, is a popular restaurant for its recently renovated interior. The eatery has created an incredible space that makes customers feel like they’ve stepped into a cartoon world.
Inspired by the artistic, monochrome design, Korea’s hit television series W, Lee Jong-suk, and Han Hyo-joo, the characters are inspired by the collision between es two worlds yo between the real world and a fantasy world within a web.
The design of Cafe Yeonnam-dong 239-20 creates a 2D optical illusion that makes customers feel like they are exceeding their size in a comic book picture. When visitors enter the door, they encounter black-and-white comic furniture, walls, and floors. Even mugs, plates, and cutlery seem to be straight-line drawings.