Frunchroom by Adi Goodbrich Astonishes Everyone

In every language or culture, there are words that are specific to that culture. When we hear these words, first we are surprised mostly. For example, there is a Japanese word meaning “lonely mouth” or “a desire to put something in one’s mouth”. The word “kuchisabishii” is specific to Japanese culture only. Another example is from Chicago, USA: frunchroom meaning living room, from the room. The traditional houses in Chicago include a frunchroom in the entryway If you say the word slowly, you will see that this term might emerge from the front room.  In addition, the word describes the best furniture of the house.

Adi Goodbrich

An interior-exterior enthusiast author Adi Goodrich launched a collection called Frunchroom. The author says that she was inspired by her parents. Because she has an antique dealer mother and an architecture father. Therefore, during her childhood she made DIY – Do It Yourself- projects. The little kid is now an adult, and she launches a small handmade furniture collection. The pieces of the collection are made from cherry wood. The collection includes lamps, vases, dining chairs, tables, and reading chairs.

Adi Goodbrich

A Playful Language of the Furniture

Most people think that furniture should have a reason to occupy a space. For example, if you do not use the side table like forever, you do not need to keep this piece in your house. But, on the other hand, most of our stuff at home plays a decorative role. That is why many items have engravings or different shapes.

Adi Goodbrich

We have doubts about the functionality of Adi Goodbrich’s collection. But we know that it is not about functionality. The author wishes to bring spirit to the items. We see that she used saturated colors and unpredictable geometric shapes in the collection. It is great to see that during the design stage, she did not lose her inner child and she reflected a playful language.

Adi Goodbrich

Adi Goodbrich

Adi Goodbrich

Adi Goodbrich