
Zoetrope Vinyls is a UK-based creative studio. The company specializes in designing and producing mesmerizing animated picture discs using the zoetrope technique.
This technique is an animation method that creates the illusion of motion by displaying a sequence of still images in rapid succession. And the Zoetrope Design company transforms vinyl records into motion-activated masterpieces that come to life when spun under a 30 fps camera or strobe light.
The company works with musicians, labels, and visual artists to craft custom animated vinyls that offer a captivating sensory experience. Lastly, the company redefines how records are seen and heard.

Image Credits: Zoetrope Vinyls on IG
What is the zoetrope technique?
The zoetrope technique is a captivating animation method. This technique creates the illusion of motion by displaying a sequence of still images in rapid succession.
The method was originally developed in the 19th century. But designs on the vinyl records brought a new life to this technique. When the record spins at a steady speed—typically 33⅓ RPM—and is viewed through a 30 fps camera or under a strobe light, the images animate seamlessly.
‘Carpy Diem’ 12″ Zoetrope Slipmat
‘Carpy Diem’ 12″ transforms your turntable into a serene koi pond. This vinyl is designed to animate when filmed at 30 fps. In addition, this custom-designed vinyl features a flowing sequence of koi carp illustrations that come to life as your record spins.
‘Be Happy’ 12″ Zoetrope Slipmat
‘Be Happy’ 12″ adds a touch of joy to every spin with a vibrant design that radiates positivity as it animates at 45 rpm under a 30 fps camera. Whether you’re spinning records at home or DJing for friends, this eye-catching design is sure to impress.
The Zoetrope Vinyls designed both ‘Carpy Diem’ and ‘Be Happy’ from high-quality material. And the slipmat is more than a protective layer. The records have a thickness of 2.3 mm, fitting most turntables with ease.